Sr Digital Analyst (Memphis, TN or Remote in USA)
Company: American Lebanese Syrian Associated Charities
Location: Memphis
Posted on: April 23, 2024
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Job Description:
At ALSAC you do more than make a living; you make a
difference.
We like people who are different...because we're different, too. As
one of the world's most iconic and respected nonprofits, we know
what it's like to stand out. That's why we're looking at you. Your
background, perspective, and desire to make an impact set you
apart. As we work to help St. Jude cure childhood cancer, we're
calling on the game-changers, innovators and visionaries to join
our family. Not just for the kids of St. Jude, but also for you.
Because at ALSAC, we develop and celebrate our employees. So, bring
your whole, authentic self and become part of our shared mission:
Finding cures. Saving children. -
Job Description
Are you passionate about leveraging data to drive business success?
Do you have expertise in statistical modeling, machine learning,
and a deep understanding of digital analytics tools and techniques?
If so, we have an exciting opportunity for you to join our Web
Experiences Studio team as a Senior Digital Analyst.
Key Responsibilities:
1. Data Modeling and Analysis: Design, develop, and implement data
models with a strong emphasis on statistical and machine learning
techniques. Use your expertise to drive optimization and
improvement in product development, marketing strategies, and
business operations.
2. Metrics and Insights: Be responsible for specifying, monitoring,
gathering, analyzing, and reporting all metrics related to Internet
initiatives. This includes revenue, reach, engagement metrics (CPA,
CPC, CTR, ROI, etc.), and web behavior. Provide actionable insights
to enhance performance.
3. Analytics Tools: Work hands-on with web analytics tools such as
Adobe Experience Cloud to execute and report on interactive
marketing campaigns. Understand tagging structures, campaign setup,
and functional capabilities.
4. Statistical Proficiency: Utilize your expertise in statistical
measures, confidence intervals, and error measurements to uncover
hidden patterns in data and perform error/deviation analysis.
5. Machine Learning: Apply statistical modeling and machine
learning techniques to extract valuable insights and improve
decision-making.
6. Data Visualization: Design and develop data visualizations,
complex reports, and dashboards using tools like Tableau to meet
specific business requirements.
7. Programming Skills: Display fluency in one or more programming
languages like Java, Scala, Python, or C++ to manipulate and
analyze complex data.
Essential Job Functions:
1. Support the implementation and maintenance of digital analytics
tools (Google Analytics, Adobe Analytics, Tag Management System -
DTM) for applications.
2. Collaborate with business analysts to define implementation
requirements and maintain documentation through Adobe Analytics
SDR.
3. Implement Digital Analytics and Insights best practices across
all marketing channels.
4. Develop, customize, and troubleshoot events and tags using
JavaScript, XML, HTML, and CSS.
5. Ensure accurate implementation of analytics tracking code and
perform quality assurance.
6. Recommend website content changes and improvements for SEO
optimization.
7. Identify methods to enhance digital analytics implementation
based on data insights.
8. Work with development and product teams to resolve online data
collection issues.
9. Conduct A/B tests and experience targeting to optimize the
user's web experience through Adobe Target.
10. Create segments, reports, and dashboards in Adobe Analytics
Workspace.
Job Requirements:
Benefits & Perks
The following Benefits & Perks apply toFull-Time Roles Only
We're dedicated to ensuring children and their families have every
opportunity to enjoy life's special moments. We're also committed
to giving our staff excellent benefits so they can do the same.
To ensure the health and safety of the children and families at St.
Jude Children's Research Hospital as well as our donors, volunteers
and colleagues, as a condition of employment, we require that
employees adhere to ALSAC's Vaccination Requirements, including
COVID-19 Vaccination.
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to
race, color, religion, sex, national origin, age, sexual
orientation, gender identity, transgender status, disability,
veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for
employment opportunities. All resumes submitted by search firms to
any ALSAC employee or ALSAC representative via email, the internet
or in any form and/or method without being contacted and approved
by our Employee Experience team and without a valid written search
agreement in place will result in no fee being paid if a referred
candidate is hired by ALSAC.
Keywords: American Lebanese Syrian Associated Charities, Bartlett , Sr Digital Analyst (Memphis, TN or Remote in USA), Professions , Memphis, Tennessee
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